Skip to main content

Sustaining Healthy Behaviours, Beyond the Clinic

Many public health challenges persist not due to a lack of information, but because behavioural change is hard to sustain. Health campaigns, trainings, or nudges often lead to temporary spikes in awareness — but rarely drive long-term adoption.


GAIN brings behaviour change science into health programs.


By embedding gamification, AI coaching, and incentive-driven reinforcement into community health initiatives, GAIN empowers individuals to adopt and maintain healthier behaviours — from maternal nutrition and childcare routines to pandemic prevention.


In partnership with organisations like BKKBN Indonesia, GAIN has supported:


  • Mobile-based learning on anti-stunting, healthy relationships, and family planning for parents and teens.
  • Challenges and rewards for consistent learning
  • Community ambassadors who model healthy habits
  • AI-powered nudges that reinforce critical actions over time

These programs don’t just inform — they mobilise communities, build routine, and create accountability loops that persist beyond the intervention.


With GAIN, public health becomes participatory, sustained, and measurable.

East Java (Indonesia) Provincial Government’s Public Relations Office

"Unlike most games, this one invites players to learn about COVID-19 interactively, counter hoaxes, and practice gotong royong—working together to help the public and medical workers from home."